Tabitha Wins Silver Addy Award

Tabitha, your answer for Elder Care, is proud to be the recipient of a 2016 silver ADDY award from the American Advertising Federation (AAF), Omaha branch.

Honored in the local television advertising—nonprofit organization category, Tabitha took home the hardware for its 30-second Tabitha Hospice spot featuring the touching story of the Hesser family’s end-of-life journey. Featured prominently in the spot is Mark Hesser, president, Pinnacle Bancorp.

The American Advertising Awards, which presents the ADDYs, is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries annually in local AAF competitions.

Established in 1979, Tabitha Hospice was a pioneer in hospice care and today is the longest-running hospice program in Nebraska, the gold standard for quality, compassionate, end-of-life care. A team approach combining expert medical care, pain management, and emotional and spiritual support, hospice care allows each individual to spend his or her final months to the fullest—with dignity and the minimal amount of pain.

As a nonprofit organization serving 28 Nebraska counties, Tabitha’s love embraces a society where everyone is valued and empowered to live life to the fullest, with compassionate at-home support, innovative living communities, exceptional rehabilitation, health care and hospice services. For answers to all your aging questions, tune in to Tabitha’s Answers on Aging, airing each Saturday morning at 9:30 a.m. on KFOR (1240 AM or 103.3 FM), or subscribe to Tabitha’s quarterly magazine, The Answer, at